Ponzi schemes, referral plots, and affiliate marketing may send chills up the spines of some of your more savvy buyers. The same tactic of showing how well something works or how money is a sure thing may not work on everyone, but if you want to get as much out of networking marketing as possible, you'll need to figure out how all of the personalities in your friend and client circles work. Before jumping straight into sales mode, consider a few social engineering and personal development techniques for getting your product through a tough crowd.
Why Are Some People Suspicious of Network Marketing?
Network marketing or affiliate marketing has been around for a long time. Because of its nature, there are a lot of people who have seen how the system works--or doesn't work--for different businesses. If you're new to the system, know that there are a lot of people who not only know what you're trying to do, but have either participated before or have burned before.
The term ponzi scheme was introduced earlier, but it's important to understand that not all network marketing systems are ponzi schemes--even though your potential customers will at least suspect your plans. A ponzi scheme is designed to give the most money to the people at the top of the network and less to the people at bottom.
It could be in the form of borrowing money and promising to pay it back, then acquiring funds from others to pay the original amount with some extra. The first person borrows money from a person or group, then gives a lower rank of people a product or service to sell. That rank is taught to do the same thing with more people, preferably with enough sales to cover any borrowed money.
The key to convincing customers of your legitimacy is to know your product or service. If you don't know how it works or what it could be used for, don't sell it. To be successful, you need confidence and expertise in your product or service.
Hold Off the Sale until Personalities Show
Unsolicited sales turn some people off. Although some people have no problem with a shotgun approach that hits as many potential customers as possible, think of the sales you could be missing from people who can't stand sales pitches.
Instead of going into a speech or talking about how great a product is, pay attention to your potential customer's needs and attitude. For diet systems, don't just go around overweight people and offer some pills to solve the problem; you don't know if they're trying to lose weight naturally or simply averse to comments about their weight.
Another example would be beauty products. There are many different products on the market not simply because it's an easy way to sell, but because everyone has a different reaction to different products--even if their skin looks the same. Some people may have allergic reactions while others may just hate the texture of the product. What you perceive as one skin type could just be bad lighting or an allergic reaction from someone else, and your product may not help things.
Instead of selling a product, ask about the person's situation and if they're interested in trying something out. People may still be skeptical of samples, but if your product ends up working or being good enough, you'll have an easy sale that doesn't require any heavy-handed sales scripts.
Contact a network marketing business coach like Tall Jeff for a detailed look at your service, your personalty and different ways that you could approach a sales situation with skeptical customers.